Us Versus Them started in 2005 as a creative outlet and complement to the groundbreaking Southern California clothing store and art gallery Versus. In the years since, it has outgrown the confines of it’s humble origins and now stands as a internationally recognized brand.

From Day 1 everything we have produced has come from a desire to celebrate the power and talent of the individual, and the struggle that is required to clear your own path, rather than follow the herd.

This attitude is present throughout our graphics and clothing, whether straightforward in the form of a slogan or message, hinted at by symbolism found in our logos or artwork or by the unique details found throughout our cut and sew pieces.

Since creating the brand, we have seen our friends grow and become successful in their lives, and our paths have crossed with like-minded people who have now become family.  Every project that we get involved with comes from connections like this.  Coming from a time and culture where you had to learn the hard way or be taught by the elders if you wanted to know what was up, we value people who are actually contributing to the cultures they exist in, not just talking about it on a forum or blog.  It’s the individuals who give back to the scenes that built them up, that we respect and enjoy building with.


Keep your head held high.

Work your ass off.

Stand up for what you believe in.

Respect the community.